For anyone that’s visited the CAL Academy of Sciences before, they would notice that it’s basically broken up into 4 different areas. These are my sub logos for the Academy’s attractions. Although the Parent logo contains elements representing the attractions, These logos hold their own because they become their own identity with their own elements.
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I based a lot of the foundation for my design in trying to reinterpret the architecture of the Academy. I started my initial sketches as logos that were enclosed in arbitrary shapes. These shapes were representations of the Academy’s heavily visible curves and circular forms in it’s architecture.
Instead of having these arbitrary shapes hold the logos, I later evolved them into symbols that represented that the forms of shapes that were enclosing them. A strong logo is considered to be one that can hold it’s own without the use of arbitrary lines/borders.
For a better idea of what I’m getting at,
I was basically aiming for the Planetarium logo to represent how it looks from the outside. Though the typical Planet with a ring may be a little cliche, it is ultimately representing the angle that the Planetarium theater is actually tilted at. This is the reason why the upper half of the logo is not connected to the lower.
Another example is the Aquarium logo representing a Fishbowl or Tank of water.
The same is also for the Rain Forest as it roughly represents the dome that it’s enclosed in for the actual attraction.
The Natural History Museum is the most rough in terms of interpreting shape. This is only because it is the most tweaked, but the original idea is still embedded within it. I can even say that curved back of the Brontosaurus represents the ceiling of the Museum. It is definitely left open for interpretation and can be a representation of multiple things.